These Creative Photos Use Negative Space To Promote Pet Adoption

Insanely talented photographer Amol Hadhav and art director Pranav Bhide created incredible optical illusions using negative space in a noble effort to promote pet adoption.

If you look closely at the seemingly empty spaces, you’ll notice something extraordinary. Each white space is actually the shape of a cat or dog.

In a powerful campaign for World For All Animal Care and Adoptions in Mumbai, the duo, using clever lighting techniques, created several optical illusions creating two powerful images in one.

Their message being: “There’s always room to adopt” appears just below the striking images to the right. Their message resonated with their audience because the attendance of the event saw an increase in nearly 150 percent which led to 42 adoptions!

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