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This Awareness Campaign Celebrates Diversity And The Beauty Of Life’s Scars (12 Pics)

A modeling agency shooting a campaign featuring models in bathing suits is a standard occurrence in the fashion world, but Zebedee Management’s recent campaign is in a class by itself. Zebedee turned their models into golden goddesses to celebrate diversity, beauty, and uniqueness.

Co-founders Zoe Proctor and Laura Johnson were inspired by the Japanese art of repairing broken pottery, known as kintsugi or kintsukuroi (“golden repair”). In the repair process, there is no attempt to hide the damage. Instead, it’s about embracing it and emphasizing its fractures. And often, the final result is even more beautiful than the original. Judging by the results, the co-founders have successfully implemented and explored this idea in the project. Now take a look at the photos of these absolutely stunning women.

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#1 Georgina

Image source: Zoe Proctor, photographer @Murat Ozkasim

#2 Shani

Image source: Zoe Proctor, photographer @Murat Ozkasim

#3 Chantelle

Image source: Zoe Proctor, photographer @Murat Ozkasim

#4 Nancy

Image source: Zoe Proctor, photographer @Murat Ozkasim

#5 Vicky

Image source: Zoe Proctor, photographer @Murat Ozkasim

#6 Kathleen

Image source: Zoe Proctor, photographer @Murat Ozkasim

#7 Chloe

Image source: Zoe Proctor, photographer @Murat Ozkasim

#8 Monique

Image source: Zoe Proctor, photographer @Murat Ozkasim

#9 April

Image source: Zoe Proctor, photographer @Murat Ozkasim

#10 Lisa

Image source: Zoe Proctor, photographer @Murat Ozkasim

#11 Jade

Image source: Zoe Proctor, photographer @Murat Ozkasim

#12 Amy

Image source: Zoe Proctor, photographer @Murat Ozkasim

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